East has always rich and varied heritage of fashion. Especially country like India where diversity is so exotic that each region has its own unique native costume and traditional attire. While traditional clothes are still part of most of rural India, urban India is changing rapidly, with international fashion trends reflected by the young and glamorous, in the cosmopolitan metros of India. Fashion in India is a vibrant scene, a nascent industry and a colorful and glamorous world where designers and models start new trends every day.
Organized fashion industry in India has become a growing industry with international events such as the different Fashion Week and annual shows by fashion designers and fashion colleges in the major cities of India is almost become like regular events. The victories of a number of Indian beauty queens in International events such as the Miss World and Miss Universe contests have also made Indian models recognized worldwide. Fashion designers such as Ritu Kumar, Ritu Beri, Rohit Bal, Rina Dhaka, Muzaffar Ali, Satya Paul or Manish Malhotra are some of the well known fashion designers in India.
Recent time India became the favorite fusion place of western and eastern fashion culture. More and more contemporary western designs and designers are coming and working together to bring a new fashion world. The Indian dreamy goddesses are fusing with freedom threads of western style. India’s traditional handspun ‘Khadi’ is claiming centre stage with the western blended killer attitudes. Present India is truly becoming a place where East is meeting west in every aspect; and sphere of fashion is also not exception of it. The new trendy smart India is the new face of 21st century modern India with strong roots in its tradition.